Product Discovery Has Moved—Is Your Catalog Keeping Up?

If you're still treating your DTC website as the sole stage for your product storytelling, it’s time for a serious reality check. 📉

According to recent insights, 47% of product discovery is happening outside your DTC site. Yep—your potential customers are scrolling through platforms like Shopify, Etsy, eBay, Magento, and BigCommerce, not just typing your brand name into a search bar.

In other words, your future buyers are already browsing—but not necessarily where you think.

🛍️ These Platforms Aren’t Just Sales Channels—They’re the New Storefronts

Let’s call it like it is: marketplaces aren’t just where the transaction happens anymore. They’ve become discovery engines, brand touchpoints, and for many consumers, the first place they interact with your products.

Whether it's a Shopify-powered boutique, an Etsy product feed, or an eBay search result, your listing is the storefront. It's your digital shelf space—and if your content isn't platform-specific, you're missing out.

Why this matters:

1. Shoppers trust the platform they're already on

2. Marketplace algorithms reward tailored, rich content

3. Standardized listings fall flat and reduce visibility

4. Competition is fierce—and great content is your edge

🚫 Marketplace Presence Isn’t Optional—It’s Foundational

Gone are the days when your own site was enough to fuel traffic and conversions. With discovery happening across multiple platforms, omnichannel is no longer a strategy—it’s survival.

The challenge? Managing and tailoring your product catalog for each of these channels.

Because here’s the kicker: what works on Etsy won’t fly on eBay, and Shopify descriptions won’t cut it on BigCommerce.

Different formats. Different tone. Different buyer expectations.

⚠️ One-Size-Fits-All Content Just Doesn’t Cut It

Think about it. A handcrafted candle on Etsy needs a warm, lifestyle-driven description with strong emotional appeal. That same candle on eBay? It might need feature-first bullet points and shipping details up front.

Using the same generic content across all platforms:

1. Hurts discoverability

2. Lowers conversion rates

3. Confuses buyers

4. Makes you blend into the background

So what’s the fix?

🔧 Saastify Catalog Edge: Tailored Content at Scale

Enter Saastify Catalog Edge—the AI-powered Product Information Management (PIM) platform built for today’s omnichannel eCommerce world.

It helps you manage your catalog centrally, but what really sets it apart is its ability to tailor content per platform automatically.

With Saastify Catalog Edge, you can:

✅ Build bespoke product listings for each platform

✅ Use AI to rewrite content to match tone, structure, and SEO for every marketplace

✅ Export in the format needed for Shopify, Etsy, eBay, Magento, BigCommerce, and more

✅ Manage all product content, images, and variants from one clean dashboard

✅ Collaborate with your team in real-time—no messy spreadsheets required

It’s like having a full content team in your pocket—on autopilot.

🔗 Want a Sneak Peek? Let’s Chat

Curious how it all works? Whether you’re managing 10 SKUs or 10,000, Saastify makes it easier, faster, and smarter to get your products in front of the right people—on the platforms they already trust.

👉 Book a 15-minute sync here: https://zcal.co/priyapatil/discoverycall